A builder who advises — not an advisor who outsources the build.

AreticAI Consulting sits in the rare middle: between strategy firms that hand over a deck and disappear, and dev shops that build without judgment. We advise on what’s worth doing and build it ourselves, in-house — for any business serious about putting AI to work.

Why we exist

Most leaders hear “AI” and get either hype or a 40-page report that never turns into anything. We saw the gap: people who actually understand how AI works under the hood — and can also ship production software. So we built it. We find where AI pays off, build it ourselves, and get your team using it.

The proof behind the claim

A positioning statement only matters if it’s backed by real work. Ours:

• ✓ We’ve taken companies through the full arc of an AI transition — getting started, getting employees confident instead of anxious, advising the C-suite on reinventing around AI, helping hire the key AI-forward roles, then going into the product to fix bugs and ship features fast.
• ✓ Peter has briefed the offices of Congressmen and Senators on critical gaps in federal and state AI law — work aimed at a successful AI transition for government and the public.
• ✓ We teach this publicly. Peter and Courtney have given talks on putting AI to work now and on where AI is heading, including rvatech (the Richmond Technology Council), with more keynotes and workshops booked this year.
• ✓ We launched our own 100% AI-native startup, EarthaPro, in 2024 — before most people were paying attention — and built all of it ourselves. At tradeshows people assume we’re a 50-person, funded company; we’re completely bootstrapped.

The founders

You get two equal founders on your problem — not a junior consultant reading off a playbook.