Where great companies get better.
AreticAI puts AI to work across your whole business, from sales and operations to software. We don’t just give advice, we build systems that actually work, using everything we learned running our own company on AI since 2024.
“Peter helped us cut through the noise and integrate the right AI tools in a way that produced high-impact solutions on a timeline we never would have thought possible. He single-handedly rescued multiple off-track projects, brought them to completion, trained our team, and left us with a clear roadmap for continued success.”
“His depth of knowledge across AI tools, strategy, and practical implementation is matched by a genuine talent for mentoring. I’ve come away sharper, more confident, and better equipped to deliver real value to my clients.”
What do you want AI to do for you?
Most companies don’t want “AI.” They want time back, more revenue, or a sharper team. Pick the goal that matters most and see what we’d actually build.
Win back the hours your team loses to busywork.
Pick what you need. Skip what you don’t.
These are four independent ways to work with us, not four steps you have to climb. Plenty of companies come to us for just one, like modernizing a single system or training the team, and add more only when it earns its place.
Teach it
The fastest win for many teams is not new software, it is people who know how to use what already exists. We run hands-on, role-specific training built around the work your team actually does, so confidence and skill show up the moment everyone gets back to their desk.
- Role-specific workshops, never generic tool demos
- Prompt libraries tied to your real day-to-day tasks
- Follow-up so the habit holds and adoption sticks
Most AI consultants can talk. We can build.
We ship real systems
The same hands that advise you have built and launched production AI platforms end to end, and our founder has briefed Congressional and Senate offices on AI policy. You get judgment from people who have actually done the work, not a deck and a handshake.
We bet our own company on it
For three years, EarthaPro was just the two of us: the engineering, the sales, the operations, and every decision the business turned on, with no team to hand any of it off to. Most firms entering this space have a few months of doing this; we have three real years of it, on our own company, where the AI had to work and we were the only ones who could make it. That’s a startup mindset that refuses anything less than a system that genuinely works, far more than Forward Deployed Engineers.
We price the outcome
You know what you are paying and what you are getting before we start. We charge for the result we deliver, which keeps our incentives pointed at your business and not at the clock.
Peter with Virginia State Senator Lashrecse D. Aird, discussing the trajectory of AI and its policy and public-safety implications for the Commonwealth.
A short, honest list of how we think about AI. If you nod along, we’ll get along.
How are you or your team using AI today?
Tell us roughly where you are right now, and we’ll show you the engagement that tends to move companies like yours forward fastest.
How ready is your business for AI?
Answer five quick questions and get an honest read on where you stand, plus the first move we’d recommend.
How are you or your team using AI today?
Notes on putting AI to work
Practical writing for leaders and operators who want AI that earns its keep, minus the hype.
The One Thing OpenAI's Deployment Company Can't Sell You
Advice on putting AI to work is everywhere now. Proof that someone bet their own company on it is rare.
Read Post → · 7 min read
The Honest Conversation We Have With Every New AI Consulting Client
Before we recommend a single tool, we ask questions most consultants skip.
Read Post → · 8 min read
What AI Agents Are and Why They're About to Change How You Run Your Business
The next wave of AI is not a tool that answers questions. It is a system that takes action, handles sequences of steps, and reports back when the work is done.
Read Post → · 8 min readLet’s find one thing AI should be doing for you.
Book a free consult. We’ll talk through where you are, where AI fits, and the fastest honest path to a result you can measure.
- A 30-minute call, no pitch deck
- A clear read on your best first move
- Built by people who actually build
Pick a time on our calendar for a 30-minute call, no pitch deck.